Clarity across complexity
The platform simplifies multi service operations so users, partners, drivers, and internal teams can move through tasks with less friction.
Back to WorkCase Study
- Fajnd
- App
- CRM
- Partner and Driver Tools
Building a high performance multi service ecosystem for Fajnd
For Fajnd, Tetbit designed a complete multi service delivery ecosystem combining customer facing apps, partner and driver tools, a centralized CRM, and ongoing marketing support. The result is a more connected operational model, clearer user journeys, and a scalable digital foundation across food delivery, online market, and ride hailing.
ScopeApp, CRM, Partner and Driver Tools
IndustryDelivery and mobility
MarketKosovo
FocusFood, Market, Drive
Fajnd required more than a delivery app. The business needed a connected multi service ecosystem capable of supporting food delivery, online market shopping, and ride hailing through one consistent experience. Tetbit approached the project as a full scale product engagement, shaping the customer app, driver app, partner tools, CRM structure, and marketing assets to create a clearer service journey and a stronger foundation for long term product growth.
Objective
Build a connected multi service platform
Create one unified ecosystem that supports restaurant ordering, market shopping, and ride hailing without fragmenting the user experience or operational logic.
Simplify operations across multiple roles
Support customers, drivers, restaurant partners, market management, and internal teams through tools that feel structured, fast, and easy to use.
Prepare the product for scale and expansion
Establish a modular digital foundation capable of supporting more users, more partners, and stronger performance across acquisition, operations, and analytics.
Challenge
Three business models in one product
Food delivery, market shopping, and ride hailing each require different flows, expectations, and operational logic, making consistency a major design challenge.
Balancing simplicity with backend complexity
The customer app needed to remain intuitive while the CRM, partner tools, and driver tools had to support dense workflows, statuses, and reporting layers.
Maintaining consistency across multiple interfaces
Customer, partner, driver, and admin experiences all needed to feel connected while still solving different responsibilities inside the broader ecosystem.
Solution
Unified ecosystem across all service layers
Tetbit structured Fajnd as one connected system where customer journeys, operational workflows, and partner tools all support each other.
Module based product architecture
Food, Market, and Drive each operate with their own logic while still remaining consistent in navigation, interaction, and system structure.
Operational tools built for real world speed
The final system supports order flow, dispatch, stock logic, partner operations, driver actions, and analytics through a practical and scalable product framework.
Research and discovery
Understanding how users, partners, drivers, and operations connect across services
What Tetbit solved
Turning multiple services into one clearer and more scalable product ecosystem
Process
From discovery to continuous product evolution
Execution
Translating strategy into apps, operational systems, and role specific tools
Customer app
A multi service app that lets users order food, shop market products, and book rides through clear and consistent journeys.
CRM and admin system
A centralized operational layer for managing orders, clients, users, partners, stock, reports, and product wide workflows.
Partner and driver tools
Dedicated interfaces for restaurants, market operations, and drivers that support real time actions, status visibility, and performance control.
CRM experience
Centralizing orders, stock, users, partners, and reporting in one system
The CRM acts as the operational center of the ecosystem. It supports cross module control, helping the team manage orders, clients, drivers, restaurant partners, market stock, and business performance from one place.
Order management across modules
Orders from Food, Market, and Drive are managed through structured tables and statuses that improve visibility and reduce operational confusion.
Analytics that support decision making
Dedicated reporting screens make it easier to monitor revenue, orders, trips, inventory, and platform wide performance across different services.
Partner and stock control
The system supports restaurant partners, market products, stock health, and operational updates through a centralized management environment.
Driver and user coordination
Statuses, assignments, and activity visibility help internal teams coordinate people, deliveries, and ride operations more effectively.
App experience
Designing one app ecosystem across Food, Market, and Drive
The customer app needed to support very different actions without feeling fragmented. The goal was to keep navigation familiar, journeys efficient, and service specific interactions easy to understand.
Partner and driver tools
Role specific tools designed for speed, coordination, and real time action
Restaurants, market teams, and drivers all need focused tools that match their daily responsibilities. Each interface was shaped to reduce noise and support faster decision making in active workflows.
Brand system
Translating a delivery brand into a scalable digital ecosystem
The visual language was shaped to support speed, service distinction, and product consistency across customer app, CRM, partner tools, driver tools, and promotional assets.
Logo system
A recognizable identity applied consistently across customer app, CRM, partner tools, driver tools, and promotional materials.
Color palette
A bright and modular palette that helps distinguish Food, Market, and Drive while preserving overall system consistency.
Typography
A readable type system designed to support speed, hierarchy, and clarity across mobile and desktop product environments.
Brand visibility
Examples of how the brand appears across mobile and social environments.
Brand principles
Principles shaping the multi service product experience
A clear set of principles defines how the ecosystem communicates, handles complexity, and maintains consistency across users, partners, drivers, and internal operations.
Practical modularity
Each service keeps its own logic while still fitting into one unified system that supports long term product consistency and growth.
Operational confidence
Clear statuses, stronger hierarchy, and focused role based tools support faster decisions and more reliable day to day management.
Scalable ecosystem thinking
The product is designed to grow across more users, more partners, and more business needs without losing structure or usability.
Project gallery
Project gallery
Fajnd now operates on a stronger digital foundation that supports food delivery, market shopping, and ride hailing through one scalable ecosystem built for users, partners, drivers, and internal teams.
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