CREaCLEAN
Ecommerce
CRM
Mobile
Marketing

Building a high performance digital ecosystem for CREaCLEAN

For CREaCLEAN, Tetbit delivered a complete digital ecosystem combining ecommerce, CRM infrastructure, UX optimization, and performance marketing strategy. The result is a stronger acquisition funnel, clearer brand positioning, and a scalable operational foundation.

ScopeWebsite, CRM, Mobile

IndustryCleaning products

MarketSwitzerland

FocusCommerce and Operations

CREaCLEAN needed more than a digital refresh.The business required a connected ecosystem that could support sales, operations, and long term growth through one consistent experience. Tetbit approached the project as a full scale product and growth engagement, covering ecommerce, CRM structure, mobile optimization, and marketing direction.

Objective

Build a stronger digital foundation for commerce
Create a structured ecommerce environment that improves product discovery, strengthens trust signals, and supports a more confident purchase journey.
Improve operational efficiency through system thinking
Enable smoother management of products, orders, and customer information through a connected CRM structure designed for clarity and control.
Prepare the platform for scalable growth
Establish a flexible digital ecosystem capable of supporting campaigns, category expansion, and long term acquisition strategy.

Challenge

Complex product structure creating friction
A broad catalog required clearer hierarchy and navigation logic to prevent user confusion and improve discoverability.
Disconnected operational workflow
Managing products, orders, and customer interactions required a more centralized system with reliable visibility for the team.
Limited readiness for performance marketing
The platform structure needed to better support campaigns, tracking, and optimization across paid channels.

Solution

Unified ecommerce and CRM ecosystem
A connected environment supporting day to day operations and stronger customer experience end to end.
Clearer architecture for conversion and usability
Improved hierarchy, product communication, and navigation logic foster faster understanding and stronger decision confidence.
Growth oriented structural foundation
The system enables future campaigns, category expansion, and optimization through a scalable digital structure.

Research and discovery

Understanding where the experience was losing clarity, speed, and momentum

What Tetbit solved

From fragmented touchpoints to one system that performs with more clarity

Process

A structured delivery process from discovery to deployment

Week 1

Discovery and audit

Review of existing systems including product organization, user flows, and operational tracking to identify gaps.

Week 2

Architecture and UX definition

Definition of sitemap, product hierarchy, and interaction logic to simplify navigation and support business decisions.

Week 3

Design and development

Production of UI system, ecommerce pages, CRM structure, and responsive layouts prepared for real use cases.

Week 4

Final delivery and launch

Validation, refinement, and integration of the complete ecosystem including website, CRM, and mobile experience ready for live work and campaigns.

Execution

Translating strategy into ecommerce, CRM, and mobile execution

Ecommerce website

A storefront built to simplify category browsing, improve product clarity, and support consistent commercial growth.

CRM system

An operational layer that supports products, orders, customers, and internal workflows with more clarity.

Mobile experience

Responsive behavior shaped for fast direct, intuitive, and easy decisions across screens.

Brand system

Translating brand identity into a scalable digital system

Logo system

Primary and secondary logo variations used across digital touchpoints.

Color palette

Primary palette supporting clarity and product focus.

Typography

Fitree is a modern sans serif typeface designed for clarity and versatility across digital interfaces. Created with a focus on readability and balance, it offers a clean, contemporary aesthetic suited for user interfaces, marketing, and motion expression.

Brand principles

Principles shaping the brand experience

A clear set of principles defines how the brand communicates, builds trust, and maintains consistency across product experience, messaging, and long term positioning.

Trust and credibility

Consistent communication and reliable digital quality shape a steady presence supporting customer experience across every interaction.

Innovation mindset

Continuous improvement and a structured approach to product evolution help the platform stay relevant and aligned with market shifts.

Responsible approach

Operational decisions grounded in reliability and transparency support long term partnerships and dependable brand presence.

Flexibility and adaptability

An agile mindset allows the ecosystem to respond to evolving needs, support iteration, and stay aligned with shifting customer behavior.

Project gallery

CREaCLEAN now operates on a stronger digital foundation that improves clarity, streamlines internal workflows, and supports long term growth across customer experience, operations, and marketing performance.